visual merchandising

 

 Visual = visual, pictorial, optical, visible

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 Merchandising = sales promotion, sales promotion, control of distribution and sales

 

Visual merchandising is a marketing strategy aimed at increasing the sale of products by presenting them in an appealing way in the store.

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It is a combination of creative design, retail strategy and merchandising techniques to enhance customer shopping experience and reinforce brand identity. 

 

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The elements of visual merchandising include the design of storefronts, the arrangement of products on the sales floor, the lighting, colors, textures and other aesthetic factors that affect the shopping experience.

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The goal is to grab customers' attention, encourage their interaction with the products, and ultimately increase sales.

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Visual merchandising is particularly important in retail, but also in other sectors such as gastronomy or the event sector.